About

Hello, my name is Ray Cheffin, and I’m an alumni student from Full Sail University. Soon after I graduated with my bachelors in Audio Production, I re-entered Full Sail to get my masters in New Media Journalism.

Since upon my graduation, I have been working with a couple of artists on making tracks, working on my website, and learning how to shoot and edit videos. For quite some time I have been dealing with music off and on, so I decided to make a career out of it. I am from a small town called Monroe in Northern Louisiana. My goal is to create a brand that gives everyone music they can relate to and give historical information on how systems were created and why.

Most people look at music as genres, I look at music as a universal language and I am going to use it to communicate with a lot of people. Becoming a journalist will be a key component with producing my stories with accurate information and a visual perspective. Journalism to me is uncovering the truth and telling stories that have a meaning. There is a lot of media propaganda going on that’s misleading the people into giving up their rights and they need to inow how.

So, if you’re interested in music topics about the latest songs or music production, along with stories that has been hidden from history, this is the place to check out. You can follow me on Twitter, Facebook, Instagram, and Linkden at Southern Hardhead Ent. I you love down to earth, S.H.E. is all you need.